Sandra has over 20 years of experience in the technology sector, leading digital transformation initiatives across the MENA region. She has founded and managed a cybersecurity distributor in the MENA region for the past 14 years. She is a passionate advocate for mental health awareness, focusing on integrating technology to enhance well-being. She is the founder and CEO of Siira, a pioneering platform dedicated to preventative wellbeing support and community engagement. Founded Siira, a pioneering wellbeing and healthtech platform focused on the Middle East, with a mission to normalize, democratize, and scale access to mental health education, expert guidance, and community-based support. Through a culturally relevant, technology-enabled model, Siira bridges the gap between underserved communities, corporates, governments, and mental health resources, earning regional recognition including GCC’s Most Innovative Mental Health Tech Company by mentl Led the development of Siira’s digital platform, integrating AI and LLMs to enable scalable emotional upskilling, guided learning journeys, and role-play simulations for leadership, workplace wellbeing, and mental health awareness. Bachelor in Computer and Communication Engineering from the American University of Beirut. Executive MBA from University Saint Joseph/ Paris- DAUPHINE. Executive Education - Harvard University